A small collection of things we actually wear — on the bike and off.

Our kit is made by Cuore of Switzerland, known for their high-quality, custom cycling apparel. It’s the same gear our coaches and athletes train in: comfortable, durable, and designed for long days in the saddle.

You can order just about anything you need — from classic road kit to MTB jerseys, winter layers, socks, and gloves.

We’ve also got a limited run of casual caps — perfect for post-ride coffees, race day support, or just repping the crew.

Coming soon via our online store. In the meantime, DM us on Instagram or email seacliffcoaching@gmail.com to reserve your size or request a custom order.

Use our Cuore of Switzerland discount code — benmetcalfe_2025 — to purchase any of their quality kit!

Close-up of a person wearing a light pink and purple cycling jersey with various sponsor logos, standing outdoors with a hand on their hip.
A man riding a mountain bike through a forest, wearing a black helmet, sunglasses, and a white cycling jersey.
Close-up of a purple and white athletic shirt with a logo for the Seacliff Coop Walking Girl event in Giron, featuring a mountain and sun graphic and text.
A man wearing a white cycling jersey and black shorts riding a gray SANTA bicycle through a wooded area at high speed.
A man in cycling gear and sunglasses standing with a bicycle on a dirt trail in a wooded area.
A woman in a light purple and white striped athletic jacket with various fitness and health brand logos.